Professional Background

Rebecca is responsible for providing strategic and operational guidance to drive franchisee profitability and brand growth via consumer, business and industry insights for Dunkin’ Donuts and Baskin Robbins both in the United States and internationally. Rebecca works to create winning branding and customer focused strategies for Dunkin’ Brands in new and existing markets around the world. Her leadership has enabled insights to become a fabric of the culture at Dunkin’ Brands, and a critical business strategy for both brands.